A new kind of operational model for fishing tourism has been developed in Finland. The model focuses on entrepreneur-driven production of services. The idea is that fishing in the destinations is permitted only with a guide which increases the likelihood of catching large fish.
The Viltok family in Jokkmokk are professional Sami fishermen. They use small boats and nets for fishing for their own needs and for sale. They also prepare fish dishes according to the Sami food tradition.